The picture is of a supermarket checkout. There’s a customer who has bought a lot of goods. She has a full trolley and a lot more products near the cash register. There is a cashier operating the cash register. The customer has been to a lot of supermarket sections. She has bought a large chicken, bottles of milk, carrots, broccoli, paper towels, crisps and tinned food. She doesn’t seem to have any pre-packaged fruit or vegetables.
I go to the supermarket with my family once a week. My dad makes a list of the things we need, but we don’t always stick to it because I always ask if we can buy things I like, such as crisps, biscuits and fizzy drinks. We often buy sweets, magazines and newspapers at the checkout, too.
Supermarkets use delicious smells, special offers, packaging, product placement and tempting displays to tempt us into spending more.
1 F smell, displays
2 E buy one get one free
3 G middle shelves, high shelves
4 В packaging strategies
5 C moves it, walking up and down
6 D planning for near future
2 E buy one get one free
3 G middle shelves, high shelves
4 В packaging strategies
5 C moves it, walking up and down
6 D planning for near future
1 pre-packed
2 money-off
3 environmentally
4 loyalty
5 wait in
6 sliding
7 eye
8 tempting
Sometimes we get money-off coupons in the post.
I take my own shopping bags to the supermarket to be more environmentally friendly.
My mum has a loyalty card for our local supermarket.
I hate to wait in line.
I think all supermarkets have sliding doors these days.
Supermarkets put the most popular brands at eye level so many people put them in their shopping trolley without thinking.
There are tempting displays of sweets at the checkout to choose from.
2 money-off
3 environmentally
4 loyalty
5 wait in
6 sliding
7 eye
8 tempting
Sometimes we get money-off coupons in the post.
I take my own shopping bags to the supermarket to be more environmentally friendly.
My mum has a loyalty card for our local supermarket.
I hate to wait in line.
I think all supermarkets have sliding doors these days.
Supermarkets put the most popular brands at eye level so many people put them in their shopping trolley without thinking.
There are tempting displays of sweets at the checkout to choose from.
exhibitions: displays
planned: intentional
training: workout
good buy: bargain
dishonest: sneaky
get: grab
planned: intentional
training: workout
good buy: bargain
dishonest: sneaky
get: grab
Examples in the text in Ex. 2:
feel even hungrier, most expensive ones, cheaper brands, which goods are the cheapest
feel even hungrier, most expensive ones, cheaper brands, which goods are the cheapest
1 more expensive
2 the biggest
3 good
4 longer, more
5 the best
6 higher, higher
7 the best
2 the biggest
3 good
4 longer, more
5 the best
6 higher, higher
7 the best
1 -ing form
2 infinitive without to
3 to-infinitive
4 -ing form
5 to-infinitive
6 to-infinitive
7 infinitive without to
make you spend, Let’s grab, start feeling, making you feel, by selecting, can resist, might not be saving, you’ll have, remember to give, make it easy to work out, love doing, have to spend, want to buy, will scan, might even get, you’ve forgotten to buy
1 I avoid going shopping at the weekends.
2 My parents let me spend all my money.
3 I would prefer to buy the fruit for the picnic from the market.
4 I can’t stand waiting in queues in shops.
5 We have enough flour to make several cakes.
6 I promise to return the car by 9 o’clock.
7 I must get a new pair of shoes for work.
2 infinitive without to
3 to-infinitive
4 -ing form
5 to-infinitive
6 to-infinitive
7 infinitive without to
make you spend, Let’s grab, start feeling, making you feel, by selecting, can resist, might not be saving, you’ll have, remember to give, make it easy to work out, love doing, have to spend, want to buy, will scan, might even get, you’ve forgotten to buy
1 I avoid going shopping at the weekends.
2 My parents let me spend all my money.
3 I would prefer to buy the fruit for the picnic from the market.
4 I can’t stand waiting in queues in shops.
5 We have enough flour to make several cakes.
6 I promise to return the car by 9 o’clock.
7 I must get a new pair of shoes for work.
1 a to buy (failed to remember)
b shopping (not recall)
2 a to get (interrupted a journey)
b working (ceased an activity)
3 a living (all the time)
b to go (one occasion)
4 a spending (wish we hadn’t)
b to inform (be sad)
5 a cutting (as a test)
b to stick (make an effort)
b shopping (not recall)
2 a to get (interrupted a journey)
b working (ceased an activity)
3 a living (all the time)
b to go (one occasion)
4 a spending (wish we hadn’t)
b to inform (be sad)
5 a cutting (as a test)
b to stick (make an effort)
I learned how supermarkets try to make their customers spend more money. It is helpful to know that loose fruit and vegetables are usually cheaper than pre-packaged ones. It is also useful to know that people waste a lot of money buying more than they need because of special offers. I will remember that and try not to buy too much at supermarkets.
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